The entertainment sector is definitely one of those that is benefiting the most from technological development in augmented reality (AR). This tool makes it possible to reach new levels of creativity, transporting those who find themselves admiring it into a realistic but at the same time fantastic dimension. Let’s see in which areas this technology has developed the most.
Gaming
The concept of gaming is one that is evolving fastest, AR really has great potential in this area, in fact with the rise of mobile games and PC-based experiences, AR has become a key component in enhancing player engagement. AR allows players to interact with virtual elements overlaid with their real-world surroundings, creating an immersive gaming experience. Popular mobile games like Pokémon GO have already showcased AR’s ability to bring fantasy into the real world, encouraging players to explore their environment while hunting for virtual creatures.
In addition, AR is also rapidly transforming the way we interact with the digital world. In the online gaming sector, AR is providing immersive experiences that blend the real environment with virtual elements, creating a more engaging gaming experience. For example, some online casinos are integrating augmented reality technology to make slot games more similar to the real ones. It is also possible to try these types of games for free, as operators also offer slots with free spins no deposit, allowing players to experience the games without spending their own money, making the gaming experience more accessible and enjoyable.
Cinema and television
Show business is greatly benefiting from this technology, especially at the marketing level. So many films that promote their theatrical release have used AR to engage audiences, either by creating special apps or by taking advantage of new tools, such as AR glasses. A good example of how this innovation has been is the Despicable me 4 advertising campaign, in which fans were allowed to interact with the Minions in their real environments through apps or social media filters. This interactive experience allows users to take photos or videos with the virtual characters and share them online, deepening their connection to the film.
AR also enhances the viewing experience by providing additional layers of information about characters, settings and storylines through smart glasses or mobile devices. This creates a more immersive and personalized experience. As AR technology evolves, it is expected to become more integrated into movies and TV shows, transforming passive viewing into a more active and immersive form of entertainment. But this is just one of the technologies that could radically transform this industry. In our dedicated tech section, you can find all the latest trends in the sector and the newest innovations.
Theme parks and events
Major theme parks, such as those of Disney or Universal studios, have implemented this technology in their attractions and rides. Through apps, it is possible to interact with virtual characters and objects so that the experience is even more realistic. Imagine yourself talking to Star Wars characters or casting spells with your “wand” just like in Harry Potter. When it comes to events, concerts and shows, AR also has great potential, for example, images can be projected onto the stage or into the crowd, creating a truly impressive effect. AR definitely helps to create the right atmosphere in these kinds of settings.
Social media and everyday life
One of the most popular uses of AR in social media is through filters that superimpose virtual effects, such as funny animations, facial modifications or interactive backgrounds, on real-world selfies or videos. These features make social media more immersive and engaging. Devices such as Meta’s Orion augmented reality glasses augmented reality glasses are pushing this integration even further, offering a seamless way to interact with both digital content and the physical world
